let niggas be [campaign]

white gaze cinema operates as an oppressive priori that continues to shape how black men define themselves in response to the white gaze. for example, the viral hashtag #BlackBoyJoy perpetuates an ideology of black masculinity that only associates a corporate, collegiate and/or jovial disposition with innocence. if actualized, this campaign will operate as a rejection of what i call "white gaze masculinity," displaying the beautiful plurality of black male expression.